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| Dab |
I was wondering if the person who posts on the Disneyland boards from AOL is on here also?
I just read something on the DL boards that I find very hard to believe and wondered if anyone here heard it was true. This person said that they heard that Coke gave Disneyland the coke for free???
Unless Coke really wants to contract, I am having a tad little hard time believing that.
I know that coke sold them the syrup for very very little (volumn discount going there!). They worked strictly through Coke USA and not through independent distributors same as McDs.
Anyway, curious if anyone else heard this or wondering if this person misunderstood. I know it use to only cost about 20 cents to pour one of those $2.50 cups of coke and sodas have always been almost pure profit but I don't think Coke is giving it to Disney for free.
I swear when we were getting divorced, I was more upset about losing the benefits of his job then him! We use to go to DL and the DL Hotel for free in September after the state fair, have to go check out the LA county fair for a day, suite at Arco Arena for all the shows, etc.. : (
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| Robin |
I thought I heard Coke gave them the free soda in the early days of Disneyland, but I don't know if that's true. I would doubt they still get it free.
When you consider how much companies pay for a 30 second commercial, this might not have been a bad marketing idea. Coke's name is all over the park. I thought I remember a commercial which included the 'Coke launcher' in Tommorrowland. |
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| Peggo |
Could they possibly have meant the Coke and Coke products in Ice Station Cool being free? I can't imagine anyone, even Disney, wanting to actually buy Beverly! |
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| Captain |
Actually it is partially true. I am a former CM from WDW. It works like this: Coca-cola is a "corporate sponsor" of Disney. They provide ALL softdrinks to Disney. In return no other products are ofered at Disney (try to find a pepsi on property). Same for Kodak. I remeber learning that they are all free to the Walt Disney World Company. The price you pay for your admission to the parks just barley covers operating costs (power, salaries, insurance etc.). The profit margin for the parks comes from food and drink sales. |
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| Dab |
quote:
Captain wrote:
Actually it is partially true. I am a former CM from WDW. It works like this: Coca-cola is a "corporate sponsor" of Disney. They provide ALL softdrinks to Disney. In return no other products are ofered at Disney (try to find a pepsi on property). Same for Kodak. I remeber learning that they are all free to the Walt Disney World Company. The price you pay for your admission to the parks just barley covers operating costs (power, salaries, insurance etc.). The profit margin for the parks comes from food and drink sales.
They use to have a contract years ago with Coke USA in GA where Disney bought the canisters for the fountains drinks at almost cost. That changed to where they get it free?
Most soft drink companies work the exclusive contract. During the bidding, it's noted that they will offer coke at xx and deliver xx days and have maintenance (well, not a Disney but at other places) and you can't sell competing products.
CA state fair is an example. Now I think it's Pepsi since my ex left and I haven't been but no where on the fair grounds would you see pepsi. Same as all the sporting event arenas. They have their contracts and that's what they sell. If they sell the competing soda, they have violated the contract. It's standard in the soda competing wars for being the exclusive soft drink (same as beer companies) A franchise owner for McD's can't decide he wants to go Pepsi because McD's corp has a large contract with Coke USA for a price none of us will ever see.
I know that they are a sponsor but that's a lot of product to be handing over for free especially those bottled sodas.
I'd be curious to know if Coke decided years ago that the advertising offset the cost of giving Disney parks their soda.
They use to give them a lot of stuff for free but not all product. Disney along with everyone else does make a hefty profit on sodas. A fountain drink is almost 90% profit.
A $2.50 16 oz soda at a fair or Disney probably costs them 20 cents to pour it so they make darned good money on those cokes.
As I said before, I wasn't sure during my divorce whether I would miss my ex or the benefits more LOL We use to have cases and cases of canned cokes in our house that we bought for $2 a case. After the state fair after Labor Day we'd get a free vacation to DL at the DL Hotel and then he'd have to spend a day checking out the L.A. county fair which was nice since it's the same people who packed up a few days earlier from the state fair so he knew everyone. Whoa was it a shocker after the divorce and my ex left coke and I had to pay for my kids to go to the fair! Shoot, we use to take neighbor kids cause the company who owned the rides would give my kids wrist bands, we knew all the vendors so never paid for sodas or food.
I even had my feet on the playing floor at Arco Arena during the kings basketball game and now can't even get a tix to see them at home LOL The good old days are gone : (
Boo Hoo.....LOL
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